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Why This Workshop?



(German-language video)

E

xperienced medical advisors and medical marketing professionals are of pivotal importance in realizing the full medical and commercial value of prescription drugs. This workshop offers you the advice, knowledge and insight that can help you update and enhance your expertise and thus become more valuable to your company.

Google's No 1 for
"Medical Advisor Workshop" and
"Medical Advisor Training"

What Clients Say: Testimonials

You Receive the Best from Dr. Günter Umbach's 3 Business Books, 30 Years of Experience, 50 Articles and 500 Workshops

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"Successfully Marketing Clinical Trial Results: Winning in the Healthcare Business" Includes a CD with checklists and illustrations - Available as free audiobook

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"Erfolgreich als Medical Advisor und Medical Science Liaison Manager" (Succeed as Medical Advisor and MSL: How to communicate scientific data effectively and cooperate with experts)

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"Erfolgreich im Pharma-Marketing" (Succeed in Pharma Marketing: How to win physicians, pharmacists, patients, experts and managers. Second edition)

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Summary

You improve your know-how in these areas

  • Distil a Clear Content from the Wealth of Scientific Data
  • Maximize the Impact of Research Data on Business
  • Help Create Convincing Communication Concepts
  • Unleash the Power of Words
  • Ensure Internal and External Support
  • Get Things Done


Training Workshops »
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Your Benefits

You strengthen your skills to

  • Develop excellent relationships with internal and external customers
  • Contribute to new product strategies
  • Act as medical expert for marketing & sales professionals
  • Help Marketing prepare promotional materials
  • Create the blueprint for your professional success
  • Reach peak performance


You Succeed »
Trainer

Workshop Leader: Dr. Umbach

You benefit from Günter's experience as

  • Prescribing physician
  • Medical Advisor und Medical Director
  • Pharmaco Vigilance Officer
  • Marketing Director and Brand Team Leader
  • Author of 3 books, 50 articles and 80 videos
  • Lecturer and guest professor
  • Independent entrepreneur
  • Trainer and facilitator in 500 workshops
  • Consultant to more than 40 companies
  • More »


Your Business Partner »

Program of Workshop


Distil a Clear Content from the Wealth of Scientific Data

  • How to benefit from studies before the results are available
  • Draw out advantages by asking smart questions
  • Outwit the competition: How to address the "class effect"
  • KISS: How to Keep It Short and Simple

Maximize the Impact of Research Data on Business

  • Keep abreast of new medical and scientific developments
  • Understand scientific data as business opportunities
  • Why medical advisors are essential for the success of companies
  • How to leverage clinical studies
  • Establish relationships with hospitals and academic centres
  • Provide rapid answers to medical questions on products
  • Give pertinent advice and information for therapeutic areas



Help to Create a Convincing Communication Concept

  • Talk to people your competitors would not think of
  • How to get the attention your clinical studies deserve
  • Approve the scientific and medical accuracy of materials
  • Ensure that materials are compliant with the Codes of Practice
  • Prepare amazing medical training for marketing and sales reps


Unleash the Power of Words

  • Ensure consistency in your vocabulary right from the start
  • How to write accurate and persuasive texts
  • Tap the innate power of headlines and subtitles
  • Articulate product benefits convincingly for physicians
  • How to become memorable



Ensure Internal and External Support

  • Portray your projects as golden opportunities
  • Provide scientific and clinical input into Sales & Marketing activities
  • How to rally support through effective internal communication
  • Emails that make a difference
  • Contribute to a winning communication strategy
  • Maximize the benefit from agencies and consultants

Get Things Done

  • Master the craft of successful implementation
  • Manage priorities and timelines more effectively
  • Winning at the game of work and business


This program is also available as

  • Customized in-house seminar
  • Personal consulting session
  • German-language event

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Methodology

Our workshops are energising learning experiences where you update your practical skills and your professional know-how emphasising:

  • Solutions: Original insights using real-life case studies
  • Results: Recommendations for maximising your impact
  • Success: Practical tips for effective implementation

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Participants

Participants of previous workshops came from many countries in Europe and from two countries in Asia.

Participants usually worked in pharmaceutical or medical product companies and had the following functions: Medical Advisor, Scientific Advisor, Medical Science Liaison Manager, Director Medical Affairs.

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Time Schedule

Day I

Workshop: 09:00 - 17:00
Invitation to casual dinner: 18:00 - 19:30

Day II

Workshop: 09:00 - 17:00
Option for informal discussion: 17:00 - 18:00

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Investment

Master the art and science of Medical Advisor:

1600 Euro + VAT

1200 Euro + VAT for the second participant from the same company

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Venue

Röntgenstraße 6, 53177 Bonn (near Cologne)
Germany

Location »

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Reserve Your Place Now

Join us for an intensive program of medical advisor improvement:

Click here to register online »

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