Medical-Marketing Leadership for Pharmaceutical Products
to Deliver Results and Support Your Company's Success
Dates: See Section "Reserve Your Place Now"
________________________________________________________________________
Why This Workshop?
Experienced medical advisors and medical marketing professionals are of pivotal
importance in realizing the full medical and commercial value of prescription drugs.
This workshop offers you the advice, knowledge and insight that can help you update
and enhance your expertise and thus become more valuable to your company.
Impact and Comments: Testimonials
________________________________________________________________________
Your Benefits
You will update your expertise and strengthen your skills to
Develop and maintain excellent relationships with internal and external customers
Contribute to new promising product strategies in your therapeutic areas
Act as the medical expert in training courses for marketing & sales professionals
Advise the Marketing Department in the preparation of promotional materials
________________________________________________________________________
Venue
Röntgenstraße 6, 53177 Bonn (near Cologne) in Germany
Location
Map
________________________________________________________________________
Program
 Distil a Clear Content from the Wealth of Scientific Data
How to benefit from studies before the results are available
Draw out advantages by asking smart questions
Outwit the competition: How to address the "class effect"
KISS: How to Keep It Short and Simple
Maximize the Impact of Research Data on Business
Keep abreast of new medical and scientific developments
Understand scientific data as business opportunities
Why medical advisors are essential for the future success of companies
How to leverage clinical studies
Establish relationships with hospitals and academic centres
Provide rapid answers to medical questions on products
Give pertinent advice and information for therapeutic areas
Help to Create a Convincing Communication Concept
Infuse creativity by talking to people your competitors would not think to contact
How to get the attention your clinical studies deserve
Approve the scientific and medical accuracy of materials
Ensure that promotional materials are compliant with the respective Codes of Practice
Prepare medical training for marketing and sales personnel for new product launches
Unleash the Power of Words
Ensure consistency in your vocabulary right from the start
How to write accurate and persuasive texts
Tap the innate power of headlines and subtitles
Articulate product benefits convincingly for sales reps and physicians
How to become memorable
Ensure Internal and External Support
Portray your projects as golden opportunities
Provide scientific and clinical input into Sales & Marketing activities
How to rally support through effective internal communication
Emails that make a difference
Contribute to a winning communication strategy
Maximize the benefit from agencies and consultants
Get Things Done
Master the craft of successful implementation
Manage priorities and timelines more effectively
Winning at the game of work and business
Download program
Please note: Medical writing (e.g. investigator brochures, scientific publications),
pharmacovigilance (drug safety), design and conduct of clinical trials (e.g. good
clinical practice) and legal counsel are not part of the program.
________________________________________________________________________
Methodology
Our workshops are energising learning experiences where you update
your practical skills and your professional know-how emphasising:
Solutions: Original insights using real-life case studies
Results: Recommendations for maximising your impact
Success: Practical tips for effective implementation.
________________________________________________________________________
Style
Informal style. Casual attire permitted and recommended.
_________________________________________________________________________
You Receive Key Learnings From Articles and Books
Columns
Articles in professional magazines
Successfully Marketing Clinical Trial Results
Winning in the Healthcare Business
"The Blue Communication Book", Gower Publishing, London
Download free checklists
Listen to free audiobook version
You will receive your free personal hard copy and a CD with illustrations
Erfolgreich im Pharma-Marketing
German-language book on how to succeed in pharma marketing
The resulting insights help you create the blueprint for your future professional success.
________________________________________________________________________
Course Leader
Günter Umbach, M.D., is a board-certified gynecologist, a former research fellow at
the University of Texas, a Senior Associate of Management Centre Europe, a guest
lecturer at several universities and a professional member of the Global Speakers
Federation and the Institute of Management Consultants USA.
Clients in twelve countries include pharmaceutical and medical device companies as
well as advertising agencies, clinical research organisations and communication firms.
They profit from his experience as medical advisor, medical director and marketing
director in the pharmaceutical industry.
Interviews, articles, videos, an English audio book and two books published in
three languages illustrate how to benefit from scientific data and how to succeed
in the healthcare business. For free tips please visit
www.umbachpartner.com
________________________________________________________________________
Participants
Once the five seats are taken, registration is closed. First come, first served.
Participants of previous workshops came from many countries including Germany,
Austria and Switzerland (for the German version)
and France, Denmark and Iran
(for the international version).
________________________________________________________________________
Additional Options
This program is also available as
Customized in-house seminar
Personal consulting session
German-language event
___________________________________________________________________
Certificate
Each participant will receive a "Medical Advisor Certificate".
________________________________________________________________________
Time Schedule
Day I
Workshop: 09:00 - 17:00
Invitation to casual dinner: 18:00 - 20:00
Day II
Workshop: 09:00 - 17:00
Option for informal discussion: 17:00 - 18:00
Snacks, coffee, lunch and refreshments are included.
________________________________________________________________________
Investment
1400 Euro + VAT
1000 Euro + VAT for the second participant from the same company
________________________________________________________________________
Reserve Your Place Now
Join us for an intensive program of medical advisor improvement:
Event I: Monday, 8 August and Wednesday, 9 August 2012
Click here to register online
Event II: Monday, 29 October and Tuesday, 30 October 2012
Click here to register online
|
