• Distil a Clear Content from the Wealth of Scientific Data
• Maximize the Impact of Research Data on Business
• Help Create Convincing Communication Concepts
• Unleash the Power of Words
• Ensure Internal and External Support
• Get Things Done

You strengthen your skills to

• Develop excellent relationships with internal and external customers
• Contribute to new product strategies
• Act as medical expert for marketing & sales professionals
• Help Marketing prepare better promotional materials
• Create the blueprint for success
• Reach peak performance

You benefit from Günter's experience as

• Prescribing physician (gynecologist)
• Medical Advisor und Medical Director
• Pharmaco Vigilance Officer
• Marketing Director and Brand Team Leader
• 3 books, 50 articles and 300 videos
• Author, lecturer and guest professor
• Independent entrepreneur
• Trainer and facilitator in 500 workshops
• Consultant to more than 50 companies
• More »

Distil a Clear Content from the Wealth of Scientific Data

• How to benefit from studies before the results are available
• Draw out advantages by asking smart questions
• Outwit the competition: How to address the "class effect"
• KISS: How to Keep It Short and Simple

Maximize the Impact of Research Data on Business

• Keep abreast of new medical and scientific developments
• Understand scientific data as business opportunities
• Why medical advisors are essential for the success of companies
• How to leverage clinical studies
• Establish relationships with hospitals and academic centres
• Provide rapid answers to medical questions on products
• Give pertinent advice and information for therapeutic areas

Help to Create a Convincing Communication Concept

• Talk to people your competitors would not think of
• How to get the attention your clinical studies deserve
• Approve the scientific and medical accuracy of materials
• Ensure that materials are compliant with the Codes of Practice
• Prepare amazing medical training for marketing and sales reps

Unleash the Power of Words

• Ensure consistency in your vocabulary right from the start
• How to write accurate and persuasive texts
• Tap the innate power of headlines and subtitles
• Articulate product benefits convincingly for physicians
• How to become memorable

Ensure Internal and External Support

• Portray your projects as golden opportunities
• Provide scientific and clinical input into Sales & Marketing activities
• How to rally support through effective internal communication
• Emails that make a difference
• Contribute to a winning communication strategy
• Maximize the benefit from agencies and consultants

Get Things Done

• Master the craft of successful implementation
• Manage priorities and timelines more effectively
• Winning at the game of work and business

This program is also available as

• Customized in-house seminar
• Personal consulting session
• German-language event

Our workshops are energising learning experiences where you update your practical skills and your professional know-how emphasising:

• Solutions: Original insights using real-life case studies
• Results: Recommendations for maximising your impact
• Success: Practical tips for effective implementation

There will be between 1 and 5 persons attending. Participants of previous workshops came from many countries in Europe and Asia.

Participants usually worked in pharmaceutical or medical product companies and had the following functions: Medical Advisor, Scientific Advisor, Medical Science Liaison Manager, Director Medical Affairs.

Day I

Workshop: 09:00 - 17:00
Option for informal discussion: 17:00 - 17:30

Day II

Workshop: 09:00 - 17:00
Option for informal discussion: 17:00 - 17:30

Master the art and science of Medical Advisor:

2500 Euro + VAT

1500 Euro + VAT for the second participant from the same company

Private workshop room, Im Gries 16, D - 53179 Bonn, Germany

Location »

Join us for an intensive program of medical advisor improvement:

Click here to register online »